I’ve been busy working on various logo projects over the past few months. I love helping start-ups define their identity and established businesses to reinvent and refine theirs. I just added three new logos to my Brand Identity page. The first was for a Data Recovery Business, Cumulus Technologies Group. They use cloud technology and store their client’s data in data centers across the country, and offer many other services way too technical for my left-sided creative brain to explain… Please see their website for more details.
The brief was to focus on the data storage centers rather than the cloud, as they have so much more to their business other than cloud storage. They didn’t want to change their name so having Cumulus in the name was enough. I remember a teacher from my Advertising class at University telling us “Don’t say horse and show horse”, which I translate as; there’s no need to waste valuable visual communication time when it is already spelt out. Cumulus Technologies Group wanted to stick to the blue colors on their existing website and have a technical feel.
I started by sketching ideas and one that I came up with the arrow integrated into the T of their initials, CTG. I shortened the name to initials as it is so long and the full name will always be used along side it on business cards, printed materials and the website. I gave the initials a metal effect to give it a technical feel and added data center icons. My client was particularly taken with the arrow idea and very happy with the final result shown below on the right. I always show my logo concepts in black and white first so the design is focused on rather than the colors. There were many more font explorations and variations than shown here but here are three of the initial concepts shown to give an idea of the design process:
Here is the final logo in color added to their existing website:
Next up was a logo and a website for LIKE MINDS CLICK. Anna Wilson contacted me and told me about how she has recently started a business writing social media posts and creating videos and other digital marketing advertising tools for local businesses. She is very organized and had most of her copy already written, with a clear vision and direction as to what she wanted and beautiful photography to add (it helps that she is so stunning herself!) So I already had good bones to work with. This was a super inspiring project so I went to to town with creating many different options. I only showed three, which is a good number to stick to. You don’t want to overwhelm a client with choice and should be able to to narrow your designs down to your best three. Sometimes I get carried away and show variations of three by also showing an A, B and C, but essentially it is the same design shown with slight variations when I do this.
Next we move to the development stage. “What do you like, what don’t you like, do you want to mix and match any elements, do we need to look at more font options?” Anna liked the logo in the middle and also the one on the right but wanted to see more font options with that one. So following her feedback I showed the preferred logo with some font explorations and color options. I went a little slap happy with the color options part of the project because I was having so much fun with it, I explored various metallic looks, watercolor effects and flat color. Below shows some of the color options, the final being on the right. Anna thought that a flat color was more modern and professional and wouldn’t date so quickly.
I then created Anna’s website via WordPress, so she could edit and add copy to the pages and a blog herself when ready to. This turned out beautifully, largely due to her stunning photography as mentioned earlier.
The final logo in this recent set of designs was for Chef James Day. He is an experienced and talented Chef, who has helped opened many restaurants and been ‘Head Chef’ at many more. James is starting his own Personal Chef service and was also very clear about the direction he wanted. This is so helpful for a designer so we got this one perfected pretty quickly. He wanted an insignia of some kind and a worn ‘chopping block’ background to be used for his business cards and web header and other marketing materials. The logo to the right is the chosen one.
Here is the chosen logo added to a worn chopping block background for his business card.
I truly love these kind of projects, it is such an honor to help people define their visual identity for something so important to them, their own business. Something so many people dream of, which is achievable for all of us by planning our steps and taking positive action. Passion is a must. You get out of it what you put in, I like to think of it like tending to a plant. You’ve got to water it for it to grow! But I am a mad plant lady 🙂
Please contact me for a quote on a logo or website or a combined quote for both. I also offer excellent hosting rates though my own existing hosting package. See my Brand Identity page for more logos.